| BRAND DEVELOPMENT.
Warfield Riverfest was birthed from Camp Looking Glass as an event to raise money for children and adults with disabilities. Camp Looking Glass has been providing sleep-away summer camps and year-round recreational activities to children and adults with disabilities in the Mississippi Delta, all at no cost to campers and their families.
This festival, in it’s first year raised over $50,000. In attendance were over 5,000 people who migrated in and out throughout the day. Because the festival was held right on the banks of the Mississippi River, the logo was developed to reflect movement and fun. It was used on posters, ads and billboards.