the have inc., foundation.
| BRAND DEVELOPMENT.
Dr. Kisha Tinson, Founder of the Have Inc. Foundation, a young start-up non-profit, based in Los Angeles California, needed to develop branding to help her fresh, new idea stand out amongst the many other seasoned non-profits who offer similar services. The Have Inc. Foundation focuses on meeting the needs of at-risk youth and empowering underprivileged families, specifically single mother households, by offering child care services, support groups, college care packages and other foundational blocks that build educational access, self-esteem and more.
Dr. Tinson’s passion for developing The Have Inc., Foundation came from the struggle of her move from Greenville, MS to Los Angeles California. She faced some tough challenges as a single mother of one daughter, while trying to adjust to her new home. However, her support system started to grow through friendly faces and her local community. She knew then, a program like The Have Inc. Foundation would help tremendously in supporting other single mothers who are facing the same obstacles.
In listening to the vision of Dr. Tinson, we developed a logo and supporting brand visuals that would carry color representation for Vision, Empowerment, Achievement, and Hope. The color variations allowed versatility in the brand visuals and promoting of the different services The Have Inc. Foundation offered. These services are connected to the intangibles Vision, Empowerment, Achievement and Hope, and will help build the core of her non-profit and present a consistent, unified brand in the eyes of her clients.