The Challenge.
Supreme Vinegar entered the specialty food market with a distinctive product line of handcrafted vinegars made from fruits including dates, pineapple and raspberries.

With an existing logo already in place, the next challenge was to build a broader visual presence around the identity - one that maintained the organic character of the original logo while creating a cohesive and professional brand experience capable of appealing to customers and specialty grocers.

The Solution.
Working from Supreme Vinegar's existing logo, That Creative Guy developed the supporting brand visual system and creative direction needed to extend the identity across multiple customer touchpoints.

Inspired by the natural colors of the fruits used to create each vinegar, a flexible visual approach was developed that allowed individual products to have their own personality while remaining clearly connected to the overall Supreme Vinegar brand.

The visual system was extended across product labels, advertising, promotional materials, educational displays and the company's website, creating greater consistency between the product itself and how the brand was presented to customers and retailers.

As Supreme Vinegar continued building its presence, the product also earned international recognition, receiving a Silver Award at the Vinavin International Vinegar Competition in Cordoba, Spain, where it was the only non-European entrant to receive an award.