alexander law, p.a..
| BRAND DEVELOPMENT.
Owner & Principal of Alexander Law, P.A., Amanda Green Alexander, was in a transitional phase of her law practice. She was actively working on building a brand that focused more on large business and corporate clients. During our discovery session, it was evident that her existing brand image was not impacting enough to appeal to this new target audience. We needed to develop new brand visuals that reflected this direction. With an already established logo, we researched and examined other law firms who focused on that specific target market and how they approached their branding.
That Creative Guy oversaw photography that would be used in print and web. Learning that the color green had sentimental value to Attorney Alexander, we used that as a base color with a compliment of white, dark gray and a version of taupe. These colors are bold, yet tame enough to display a high quality of professionalism and experience. A combination of print collateral pieces and web were developed to begin this new brand journey.