| BRAND DEVELOPMENT.
Alicia Netterville, Owner & Lead Artisan of Hamp’s Seed, was in dire need of help with creating a brand that reflected the essence and vision of her ALL Natural Skin, Foot & Hair Care products. After having initial designs developed and trying to implement them, she just didn’t feel like it truly represented her brand vision and did not have a vested interest in the branding process. She needed someone to help her understand and walk with her through it all.
After talking with her, we worked together to develop her brand story of why she decided to launch this venture. We came to find it was a very personal and touching reason. Her father, who passed of health related issues, inspired her to eat healthier and realize, what you put on your body, is just as important as what you put in your body. After developing her story, we talked about the image she wanted to portray to her existing and potential clients.
TCG developed a brand identity, including a logo design with color palette, web design and social media development, product labels and promotional items. Her business has now experienced much more steady growth and product awareness. More importantly, TCG walked with Alicia through the entire process, giving her that personal connection with her brand.
Photography by ProVisions.