| BRAND DEVELOPMENT.
Located in Arlington, TX, GUUD Insurance is a full-service Insurance Agency offering personal, business, commercial, life, health, and accident insurance. Carla Sanders, owner, and lead insurance agent developed and started this insurance company to help small businesses and organizations acquire insurance options with competitive rates.
The name GUUD is a play on the word “GOOD” and was developed as a wordmark with strong colors, and a strong modern font treatment, with great versatility. It is spelled differently, with an accent mark included to intentionally draw out the “u” sound to give it a definite, distinguishable look and create an indelible image in the minds of customers.
After the brand development was complete, she had her first major insurance meeting with a large business and sealed the deal! The logo, stationery, website and additional brand visuals were created to help with making sure GUUD's branding is always consistent.