the fab gathering.
| BRAND DEVELOPMENT.
The FAB Gathering, a quarterly event series, is the brainchild of Dr. Jamie Johnson Hardy, a Board-Certified Pharmacist, Speaker, Best-Selling Author, Media Personality, and Lifestyle Expert. Dr. Hardy contacted That Creative Guy with an urgency to develop this idea into something visual and tangible. This “spin-off” of her Dr. Jamie Hardy brand, would be the focus of helping women live healthy lives, spiritually, mentally and physically through developing good habits based on their food, actions and beliefs (FAB).
With an already existing color scheme, originating from her Dr. Jamie Hardy brand, we developed The FAB Gathering logo, website, social media graphics, brochure, partner packet and promotional items. That Creative Guy and Dr. Jamie’s research of her niche market, coupled with the brand skills of That Creative Guy, produced an awesome brand system which appealed to her tribes needs. Consequently, the first event launch sold out!