The Challenge.
Big Man Farm, owned by Morris Hodges, produces locally grown watermelon and cantaloupe while representing a larger story of independent farming and the challenges facing Black farmers in America.
As the farm continued building its presence, it needed a professional visual identity that could do more than market its products. The brand needed to connect with customers, strengthen recognition within the community and professionally represent Big Man Farm in broader conversations surrounding agriculture and advocacy.
The Solution.
That Creative Guy developed the complete brand visual system for Big Man Farm from the ground up, creating an identity that reflected the farm's personality, products and agricultural roots. The visual system established a consistent look and feel that could extend beyond the core logo into social media, vehicle graphics, digital communications and other customer-facing applications.
A new website expanded the brand's functionality by giving customers a central place to learn more about Big Man Farm, inquire about watermelon and cantaloupe orders and request farm tours. The resulting identity gave Big Man Farm a stronger professional presence, not only in the marketplace, but also as Morris Hodges advocated for Black farmers and discussed the challenges they face, including during a 2023 visit to Capitol Hill.
Deliverables.
• Brand Visual Strategy
• Logo Design & Identity System
• Brand Typography & Visual Direction
• Social Media Graphics
• Vehicle Wrap Design
• Website Design & Development
• Digital & Promotional Brand Assets
big man farm.
| BRAND DEVELOPMENT.
Black Farmers are a critical part of the American food economy. They grow a substantial amount of food for the United States. Unfortunately, however, black farmers have not experienced the financial support through legislation, that will help them consistently sustain themselves and their farms. They don't get the same amount of subsidies as larger farm entities.
It was a privilege to talk with Morris Hodges of Big Man Farm to help develop a great brand for his farm. His farm grows explicitly delicious watermelon and cantaloupe. We developed a brand around his watermelon farm to make a more significant impact and better represent his farm in the eyes of his customers and legislators.
Creative Guy established the fonts used, logo design, social media graphics, and website. Customers can now visit the website to contact him about ordering watermelon and cantaloupe and also request tours of his farm. More importantly, Mr. Hodges visited Capital Hill in 2023 to discuss black farmers' disadvantages. His brand stands strong and represents his farm well.
• Logo Design
• Social Media Graphics
• Vehicle Wrap
• Website Design
