The Challenge.
RunYoMouf began as a Facebook sports community created around something sports fans know well: passionate opinions, friendly trash talk, and spirited debate. As the community grew, the founders saw an opportunity to #ExpandTheBrand beyond social media. Doing that required a distinctive visual identity that could capture the personality and energy of sports talk while giving RunYoMouf a recognizable brand presence across apparel, digital platforms, and future opportunities.

The Solution.
That Creative Guy developed the complete RunYoMouf brand visual system, creating an identity built around the personality of the name itself: bold, energetic and unapologetically sports. The logo combines expressive typography with the mouth illustration and exclamation point to visually reinforce the idea of "sports talk."

From there, the identity was extended into a cohesive visual system designed to remain recognizable across multiple applications. The new brand provided RunYoMouf with a visual foundation that could move beyond its Facebook origins and into apparel, digital content, video and its own online presence , all while maintaining the personality that made the community distinctive in the first place.

• Brand Visual Strategy
• Logo Design & Identity System
• Brand Color System
• Typography & Visual Direction
• Apparel Design
• Website Design
• Promotional Graphics
• Video Production
• Supporting Brand Assets