The Challenge.
The Have Inc. Foundation was founded by Dr. Kisha Tinson to support at-risk youth and empower underprivileged families, with a particular focus on single-mother households. As a new nonprofit entering a space with many established organizations offering similar services, The Have Inc. Foundation needed more than a logo.

It needed a complete visual identity that could introduce the organization, communicate its mission and establish a recognizable presence from the ground up. The challenge was to create a brand that felt hopeful, empowering and approachable while giving the organization a consistent visual foundation that could grow alongside its programs and community impact.

The Solution.
That Creative Guy developed the complete visual brand identity for The Have Inc. Foundation from scratch. Working from Dr. Tinson's vision and the organization's mission, the identity was built around four core ideas: Vision,  Empowerment, Achievement and Hope. A vibrant color system was developed to visually represent those principles while providing flexibility across the organization's different programs and services.

The resulting identity created a cohesive visual system that could extend beyond the logo into marketing materials, apparel and other brand touch-points, giving the new organization a professional and unified presence as it introduced its mission to the community.