The Need.
Located along the Mississippi River, Warfield Point Park offers approximately 80 acres of outdoor recreation, including camping, RV facilities, picnicking, ATV trails and other activities.

The park needed marketing collateral that could increase awareness of these amenities and appeal directly to travelers, campers and outdoor recreation enthusiasts. The challenge was to create promotional materials that captured the rugged, outdoors-oriented character of the park while clearly communicating what visitors could experience.

The Approach.
That Creative Guy developed a brochure and supporting advertising campaign with a bold, rugged visual direction inspired by the outdoor experience of Warfield Point Park.

Rather than taking a traditional tourism-marketing approach, the design incorporated an edgier, textured aesthetic that aligned with the interests of campers, RV travelers, ATV riders and others drawn to outdoor recreation. Photography, typography and information hierarchy were combined to showcase the park's amenities while creating a distinctive visual presence that could attract attention across multiple promotional environments.

The finished brochure was distributed at tourism destinations, sporting-goods locations and other high-traffic visitor areas, while supporting advertisements appeared in publications reaching households across more than 20 Mississippi counties.