The Need.
Doe's Eat Place has grown from its Greenville, Mississippi roots into an internationally recognized restaurant and franchise, known for its steaks, tamales and unmistakable Mississippi Delta character.

As the restaurant expanded, Doe's needed a professionally designed brochure that could support franchise opportunities while communicating the history, personality and authenticity that made the original location

The Approach.
That Creative Guy designed a brochure that combined franchise information with visual storytelling centered around the history, food and people behind Doe's Eat Place.

Authentic photography of signature dishes, the Signa family and the original restaurant experience helped bring the story to life, while the editorial layout organized the content into an engaging piece that could be easily distributed to prospective franchise partners and customers.

The finished brochure was distributed throughout Doe's Eat Place franchise locations and proved useful enough that the initial supply was exhausted and the piece was reprinted for continued use.