The Need.
Interior designer Trenell McCauley needed a professionally designed media kit that could clearly present her experience, expertise, services and body of work to prospective partners, media contacts and other professional audiences.

With an established brand identity already in place, the challenge was not to reinvent her brand, but to translate it into a polished presentation piece that felt consistent with her existing visual presence while organizing a variety of information into an engaging, easy-to-navigate format.

The Approach.
That Creative Guy designed a custom media kit around Trenell McCauley's existing brand identity, creating a cohesive editorial layout that allowed her personality, professional experience and interior design work to remain at the forefront.

The design incorporated her established visual elements while using typography, photography, spacing and information hierarchy to organize the content into a sophisticated and visually engaging presentation.

The finished media kit gave Trenell a professional communication tool that could be used to introduce her work, communicate her value and support new media, partnership and business opportunities.