The Need.
313Reads needed an annual report that could communicate the organization's work, mission and impact to its stakeholders while remaining true to its established brand and organizational voice.

With a mission centered on equitable access to literacy resources and opportunities throughout Detroit, the report needed to present important information clearly while also feeling bold, colorful, organic and representative of the diverse community 313Reads serves.

TheApproach.
That Creative Guy was referred to 313Reads by another client, Detroit Nonprofit Day, and selected to design the organization's annual report. Working collaboratively with Executive Director Leah Van Belle and the 313Reads team, That Creative Guy translated the organization's existing brand, content and stakeholder messaging into a cohesive editorial design system.

The report balanced visual storytelling, typography, photography, color and information hierarchy to make the content engaging and accessible while maintaining the personality of the 313Reads brand. The finished annual report provided the organization with a polished stakeholder communication piece that visually reinforced its mission while presenting its work and impact in a clear, engaging format.